The Medalist's Package is a set of promotional materials and benefits from Grupa MTP, addressed to companies that have won the Gold Medal for their registered product. The Package includes standard BTL materials in print version, files and projects in an electronic form for further use and selected PR and advertising services.
Identification of the awarded products at the exhibition:
- Prestigious Gold Medal Statuette and diploma,
- Logotype along with the logo book,
- Template of the advertisement promoting the winner,
- A4 stand with the Gold Medal logotype,
- Large sticker with the Gold Medal logotype for fast identification of the awarded product among the stands in an exhibition hall.
Campaigns targeted to visitors and exhibitors:
- Detailed descriptions of the awarded products in the electronic and print fair media: newsletters, maps, plans and folders for Visitors. With them the carefully prepared message will reach every trade fair visitor
- Placing the list of the awarded products and information promoting them on the MTP websites (www.grupamtp.pl, www.zlotymedal.com, websites of particular trade fairs, social media)
- Marking the Gold Medal winners on the visual identification elements on the fairgrounds during the fair
Information in the media:
- Campaign in the industry information services and on the websites of the winners
- Distribution of press releases on the award winners to national, local and trade journalists
- Interviews with the Gold Medal winners − in the Consumers' Choice competition and of special prizes − Promotion of the winners in social media, and further promotion on corporate websites and in the media
Gala events and conferences:
- Participation in the award ceremony – a prestigious event attended by the representatives of the industry, as well as institutions, associations and journalists
- Professional photos and a video from the award ceremony.
Other elements of the Package:
- Preparation of professional press materials,
- An honorable VIP card for the exhibitor whose product won the Gold Medal – Consumers' Choice award. It entitles you to enter all the trade fair events organized by MTP, as well as to a car access to the fair area. The holders of such a card include for example the President of Poland, ministers or the diplomatic corps of other countries.
- Obtaining a detailed media report - approximately 1.5 month after the fairs.